Profile — Services

Four disciplines, one
practice.

A small Slovak studio in Prague. Four projects per year, by hand — slowly, on purpose. Visual identity, packaging, brand strategy and the occasional original score.

Services — four disciplines

/01

Visual Identity

Marks, systems and the whole visual language — built to outlast the trend.

  1. 01 Brief & research
  2. 02 Concepts & sketches
  3. 03 Mark & system
  4. 04 Guidelines
  • Logo system
  • Typography
  • Colour palette
  • Brand guidelines (PDF + Figma)
/02

Packaging Design

Labels and objects with shelf presence. Print-ready, quietly elegant.

  1. 01 Brief & references
  2. 02 Concept & mockups
  3. 03 Dielines & artwork
  4. 04 Print supervision
  • Label artwork
  • Dielines
  • 3D mockups
  • Print specs + colour proofs
/03

Brand Strategy

Research first, then naming and voice. Long-term, no trends.

  1. 01 Audit & positioning
  2. 02 Naming options
  3. 03 Voice & messaging
  4. 04 Strategy brief
  • Positioning brief
  • Naming shortlist
  • Voice guide
  • Messaging matrix
/04

Music Composition

Composed at the upright — personal releases and the occasional commissioned score.

  1. 01 Brief & reference
  2. 02 Sketch at the piano
  3. 03 Recording session
  4. 04 Mix & delivery
  • Score (PDF)
  • Multitrack stems
  • Final mix (WAV)
  • Live performance option
Ivan Zadrabaj, in the studio, beside the upright piano.
Ivan Zadrabaj, in the studio.

The work,
marked openly.

Ten lines. No fence-sitting. The work this studio takes on — and the work it refuses, plainly.

  1. 01 Will

    design a label the most discerning aunt won't be ashamed of.

  2. 02 Won't

    redesign a logo every six months.

  3. 03 Will

    argue back on a brief before drawing a line.

  4. 04 Won't

    add stock music and call it scoring.

  5. 05 Will

    call your printer before quoting.

  6. 06 Won't

    work from a PowerPoint brief alone.

  7. 07 Will

    document the decisions, not just the outcomes.

  8. 08 Won't

    render five variations to see what works.

  9. 09 Will

    compose an original score, only when the room insists.

  10. 10 Won't

    take more than four projects a year.

How a project goes — in three movements.

  1. /01

    Discovery

    1–2 weeks

    The uncomfortable brief becomes the real one. Sketches, references, the conversations no questionnaire catches.

  2. /02

    Execution

    4–8 weeks

    Designed, drawn, composed, edited. One set of hands, working slowly, on purpose. Two review rounds — never five renders.

  3. /03

    Handover

    1 week

    Files, masters, guidelines — the things you need to keep the work alive after I close the laptop.

Say hello & start a project

together Let’s begin together.

info@ivanzadrabaj.com +421 944 232 670